EYES

Ask with your eyes and they’ll get what they need. When they want to be treated gently, they will. When they want to dazzlingly dramatic gaze, they' ll be irresistible. The Deborah Milano Formula Pura range is by your side always, looking through your eyes.

FORMULA PURA MASCARA

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FORMULA PURA MASCARA

Developed exclusively by the Deborah Group Laboratories, Formula Pura Mascara is specifically formulated with 92% of natural ingredients to be well tolerated, but at the same time to ensure enhanced cosmetic performance. Formula Pura Mascara adds volume and coats lashes in rich, creamy, long-lasting color. Formulated with natural maple rubber and olive oil wax, the mascara wraps and protects each individual eyelash; a pool of highly flexible film-forming polymers allow the mascara to adhere perfectly to the lashes all day long. Ingredients include Argan Oil, which is rich in anti-oxidants and anti-free radicals, and Vitamin E to keep the lashes safe from environmental stressors. The gentle formula contains 0% parabens, volatile silicones, PEGs, and fragrance. The Formula Pura Eye Line is ophthalmologist tested and suitable for sensitive eyes and contact lens wearers. For women who care about where their cosmetics come from but demand a strikingly irresistible gaze.

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EYE PENCIL

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EYE PENCIL

The high-precision eye pencil glides on effortlessly. Enriched with natural plant waxes and oils, the silky soft tip feels luxuriously comfortable. The 100% natural formula ensures dramatic pigment release and delivers richly intense, easily blendable color. Gentle and non-aggressive, with 0% volatile silicones, PEGs, parabens, and fragrance, Formula Pura Eye products are ophthalmologist tested and suitable for sensitive eyes and contact lens wearers. For women who care about where their cosmetics come from but demand a strikingly irresistible gaze. Ophthalmologist tested.

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FORMULA PURA EYELINER

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FORMULA PURA EYELINER

Highly flexible felt-tip eyeliner pen. The eyeliner creates an ultra-precise line and is incredibly easy to hold thanks to the sleek ergonomic design. The long-lasting water-resistant formula delivers rich, intense colour payoff. Transfer proof. Gentle and non-aggressive, formulated with 63% of natural ingredients, and with 0% volatile silicones, PEGs, parabens, and fragrance. Formula Pura Eye products are ophthalmologist tested and suitable for sensitive eyes and contact lens wearers. For women who care about where their cosmetics come from but demand a strikingly irresistible gaze.
Ophthalmologist tested.

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FORMULA PURA EYE SHADOW

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FORMULA PURA EYE SHADOW

The pressed powder eye shadow is specifically formulated with 92% of natural ingredients to be well tolerated while at the same time delivering enhanced cosmetic performance. Enriched with Vitamin E, the ingredients also have anti-oxidant and anti-free radical properties. Intense color payoff and an easily blendable, velvety smooth texture are the main benefits of this product for women who care about where their cosmetics come from but demand a flawless, mesmerising gaze. Gentle and non-aggressive, the eye shadows are formulated without parabens, silicones, petroleum derivatives, fragrance and talc. Ophthalmologist tested and ideal for sensitive eyes and contact lens wearers.

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FACE

Look into the mirror and see how beautiful you are. Your face is silky soft, delicate and alluring. The Deborah Milano Formula Pura range knows how important it is for your make-up to look chic and sophisticated all day long. Here’s how.

FORMULA PURA BLUSH

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FORMULA PURA BLUSH

Formula Pura Natural Blush is specifically formulated with 98% of natural ingredients. It’s easy to apply and produces a long-lasting natural looking flush. The soft, lightweight consistency gives the complexion a lovely fresh flush. Formulated without parabens, silicones, PEGs, fragrance or talc, it is also ideal for the most sensitive skins.

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FORMULA PURA BRONZER

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FORMULA PURA BRONZER

Formula Pura Bronzer imparts a natural tanned effect for a long-lasting “sun-kissed” glow. Easy to blend and build up to your desired colour. Formulated with 98% of natural ingredients, and without parabens, silicones, PEGs, fragrance or talc, it is also ideal for the most sensitive skins.

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FORMULA PURA FOUNDATION

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FORMULA PURA FOUNDATION

Formula Pura Foundation is a Deborah Group Laboratories exclusive, featuring a combination of active ingredients and substances 100% natural originated with hydrating and anti-oxidant properties. Its velvety soft texture glides on and is extremely easy to blend. Offering buildable coverage, the foundation melts into the complexion without looking masky or cakey. The long-lasting formula feels blissfully comfortable and contains pollution-blocking filters that protect skin from environmental stressors, leaving it smooth, soft and well hydrated. Soft focus powder particles visibly reduce the appearance of pores and keep shine in the T-Zone at bay, minimising imperfections. Formulated without parabens, silicones, PEGs, fragrance or talc and also safe for the most sensitive skins. Non-comedogenic. Hypoallergenic*. SPF 15.
*Formulated to minimise the risk of allergies.

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FORMULA PURA FACE POWDER

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FORMULA PURA FACE POWDER

Formula Pura Face Powder is specifically formulated with 95% of natural ingredients and it does not contain parabens, silicones, PEGs, acrylates, fragrance or talc. The hypoallergenic formula makes it suitable for sensitive and delicate skins. Featuring a sheer mineral-rich texture that delivers a long-lasting, naturally matte finish. Enriched with Vitamin E, the powder also has anti-oxidant properties. The compact includes a handy mirror and applicator for quick touch-ups on the go.

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CONCEALER

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CONCEALER

Formula Pura Concealer is a Deborah Group Laboratories exclusive, enriched with a blend of soothing, nourishing and hydrating natural substances and oils. Emollient and calming Canola Oil has anti-oxidant properties; a blend of highly flexible natural waxes forms a comfortably supple, even film over the skin. The product melts into the complexion, providing long-lasting, beautifully buildable coverage, and smoothing the skin. Delivering a semi-matte finish, the concealer is formulated with texturizing agents to ensure it glides on easily, leaving a soft, lightweight film. Blemishes, dark circles and puffiness become less visible. Formulated with 71% of natural ingredients and without parabens, silicones, PEGs, fragrance or talc and also safe for the most sensitive skins. Non-comedogenic. Hypoallergenic*.
*Formulated to minimize the risk of allergies.

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FORMULA PURA PRESSED POWDER FOUNDATION

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FORMULA PURA PRESSED POWDER FOUNDATION

The Formula Pura Face Line is specifically formulated with 98% of natural ingredients to be well tolerated but at the same time deliver enhanced cosmetic performance.
A new pressed powder mineral foundation has now been added to the ever-popular product range. Formulated without parabens, silicones, PEGs, fragrance and talc, the foundation combines enhanced performance with absolute gentleness. Offering supremely “buildable” coverage, the foundation literally melts into the complexion. Extremely comfortable at all times, the formula includes natural anti-pollutants to protect skin against daily environmental stressors. Enriched with anti-oxidant Vitamins A and C. Non-comedogenic. Hypoallergenic. SPF15. The compact includes a handy mirror and applicator for quick touch-ups on the go.

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LIPS

Is it too much to want a product that delivers full colour while it nourishes, hydrates and softens lips? Of course not! Check out the Deborah Milano Formula Pura range of lip colour and care products.

LIPSTICK

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LIPSTICK

Deborah Milano’s Formula Pura Lipstick features a groundbreaking, formula developed by the Deborah Group Laboratories. Formulated with 59% of natural ingredients and without parabens, silicones, mineral oils, lanolin or fragrance and delivers enhanced cosmetic performance. The soft, creamy texture glides on to release full, rich color with a luminous finish and a feeling of extreme comfort. A blend of plant-derived ingredients and vegetable waxes including Carnauba and beeswax impart sublime creaminess. Other nourishing and hydrating ingredients include Shea Butter, along with Argan, Apricot and Rosehip oils. Formula Pura Lipstick feels extremely comfortable, is well tolerated, and is loved by women who demand the finest raw materials but still want flawless, well nourished, sensuous lips. Hypoallergenic* *formulated to minimise the risk of allergies.

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FORMULA PURA LIP PENCIL

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FORMULA PURA LIP PENCIL

The Formula Pura Lip Pencil precisely outlines and beautifully enhances the shape of the lips.
Releasing pure, high-intensity colour, the pencil glides effortlessly onto the lips without smudging. The 100% natural formula is ideal even for the most sensitive lips.
Available in 8 shades that leave a natural-looking mat finish.
Hypoallergenic.

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FORMULA PURA LIP BALM

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FORMULA PURA LIP BALM

The Formula Pura Lip Balm keeps lips feeling soft, conditioned, deeply hydrated and well protected, whatever the weather.
Available in 8 glossy shades. Thanks to its 75% natural formula Lip Balm gives lips a sheer wash of colour, leaving a healthy, dewy glow.
Hypoallergenic. SPF 25.

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HANDS

Hands that travel, twirl, touch and flutter obviously call for a brightly coloured, chip-proof manicure. With the Deborah Milano Formula Pura range you won't just see the difference, you' ll feel it.

NAIL ENAMEL

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NAIL ENAMEL

Formula Pura nail enamel is a Deborah Group Laboratories exclusive, formulated with up to 80% raw materials and solvents of natural origin obtained from grain, cereals and potato, together with special resins that give the manicure long-lasting shine. The fast-drying enamel forms a film that withstands the everyday wear and tear that nails experience. Free from formaldehyde, toluene, DBP and camphor. Delivers RICH COLOUR AND AMAZING SHINE IN JUST ONE STROKE!

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CLEANSING

After a long, hectic day, your body yearns for a hot bath. And your face yearns for a break. Cleanse, hydrate and protect skin gently with your 0% Beauty Routine!

FORMULA PURA CLEANSING MILK

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FORMULA PURA CLEANSING MILK

The new Formula Pura Cleansing Milk effectively removes make-up and grime, leaving skin deeply nourished. The pure formula contains: protective and soothing Aloe Vera, skin smoothing Argan Oil to combat free radicals, and moisturising and emollient Oil of Sweet Almonds. Without parabens, silicones, artificial coloring, mineral oils, PEGs, lanolin, or animal derivatives. Dermatologist tested.

FORMULA PURA HYDRATING TONER

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FORMULA PURA HYDRATING TONER

The new Formula Pura Hydrating Toner completes the cleansing process, hydrating skin and restoring its natural pH. The formula contains protective and soothing Aloe Vera, smoothing Argan Oil to combat free radical, and White Peony extract for its antioxidant and astringent properties. Without parabens, silicones,mineral oils, artificial coloring, PEGs, or alcohol. Dermatologist tested.

FORMULA PURA EYE MAKE-UP REMOVER GEL

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FORMULA PURA EYE MAKE-UP REMOVER GEL

Eye make-up remover Gel formulated without parabens, silicones, mineral oils, PEGs, artificial coloring, fragrance or alcohol. Gently removes eye make-up, preventing irritation and leaving skin soft and silky. Enriched with protective and soothing Aloe Vera, smoothing Argan Oil to combat free radicals, and Bisabolol to reduce redness.

FORMULA PURA
MICELLAR WATER

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FORMULA PURA
MICELLAR WATER

Applied morning and night with a cotton pad, Micellar Water removes make-up, moisturises skin and cleanses the face. The special no-rinse formula offers triple benefits for the skin: Aloe Vera for its protective and soothing properties; Argan Oil to ward off the appearance of free radicals; and Moringa Seed extracts to deeply purify skin and reduce imperfections and blemishes.

POLISH REMOVER

Red today, what tomorrow? Any colour you like! You love changing the colour, right? So you're best friend is going to be to remover with 99% natural solvents enriched with ultra-hydrating oils that nourish nails and cuticles. Out with the old and in with the new… nail colour - every day!

NAIL ENAMEL REMOVER

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NAIL ENAMEL REMOVER

Formula Pura nail enamel remover, formulated with 99% solvents of natural origin obtained from grain, corn and sugar cane. Acetone and ethyl acetate free, it does not have the typically unpleasant odour of chemical solvents. Enriched with hydrating natural almond oil, it protects nails and cuticles. Formula Pura Nail Enamel Remover gently removes enamel, releasing a natural lavender scent.

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